Retailer Assortment Product
2025
I designed the front-end GenAI assortment optimization tool for a large retailer and partnered with merchant teams to re-assort categories and deliver >$5M profit uplift per category.
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Hedgehog (YC S22)
2023-2024
After graduating, I led end-to-end branding and digital initiatives for a Seed stage AgTech company. I designed the website + branding/packaging and executed a social media strategy.
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Healthcare Patient Portal
2022-2023
I worked on designing 5+ modules for a large healthcare provider's patient portal.
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UiPath Cloud Platform
2021
During my internship, I collaborated with the Cloud platform team to revamp the Cloud Homepage, catering to 7,000+ enterprise users across the globe.
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YouXian Buy
2021
Over the winter break of 2021, I worked on the UI/UX for a startup's food delivery app.
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Spotify Group Session Redesign
2020
While Spotify has a substantial user base, there are several UI/UX features that could benefit from redesign or additional implementation to enhance the overall user experience.
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